E d i t o r i a l P r o f i l e
Christmas Tree Lookout and Buy-Sell Directory
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More Information: |
Christmas Tree Lookout |
| PUBLISHERS EDITORIAL PROFILE: | |
| The
Christmas Tree Lookout is published three times yearly by the
Pacific Northwest Christmas Tree Association, representing the largest
Christmas tree production area in the U.S. Editorial content is designed
to meet the needs of those engaged in growing and marketing of Christmas
trees grower, buyer, seller, retailer and supplier. Articles
and columns cover plantation management, culturing techniques and equipment,
use of fertilizers, chemicals, harvesting and planting equipment as
well as research, marketing, retailing, legislative and environmental
concerns.
Subscriptions are free to members and available to individuals and businesses east of the Cascade Mountains for $25. Send check, money order or VISA/MasterCard account numbers to: PNWCTA |
Buy-Sell Directory |
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| PUBLISHERS EDITORIAL PROFILE: | |
| The
Pacific Northwest Christmas Tree Association Buy-Sell Directory
is published annually in April. It contains an extensive directory of
sellers with trees available by species. Each listing is complete with
address, telephone number and geographical location. Also listed for sale
are specialty items such as wreaths, garland, boughs, swags and live container-grown
trees. Buyers are listed separately with trees to be purchased by species.
Special sections list nurseries and truckers. Included is information
on keeping trees fresh on the retail lot.
The Buy-Sell Directory is free of charge and is circulated to members and, on request, to wholesale and retail buyers of Christmas trees, green and allied products. |
| Rates and Discounts |
Christmas Tree Lookout |
| ADVERTISING RATES / FREQUENCY DISCOUNTS |
| BLACK/WHITE RATES: | 1x | 3x | 6x |
| Back Cover | 485 | 435 | 392 |
| Inside Front or Back Cover | 453 | 407 | 369 |
| 1 page | 394 | 355 | 320 |
| 2/3 page | 282 | 250 | 228 |
| 1/2 page | 222 | 198 | 178 |
| 1/3 page | 150 | 132 | 121 |
| 1/4 page | 124 | 104 | 96 |
| 1/6 page | 86 | 78 | 69 |
| 1/12 page | 56 | 51 | 45 |
| COLOR RATES: | |
| Standard red, blue, green, yellow per page | 125 |
| Other standard or march color per page | 225 |
| 3 or 4-color or process color per page | 300 |
| BLEED: 15% extra on space and color CIRCULATION & SUBSCRIPTION: The Lookout is circulated free to members and by subscription to employees of members in Oregon and Washington. Non-members in Oregon and Washington residing east of the Cascade Mountains and residents outside those two states may also subscribe. Total 1,500 PAID SUBSCRIPTIONS: $25 per year. Additional postage for Canada, Mexico and Hawaii - $5 per year. Other countries add $15 per year for postage. |
| CLASSIFIED
RATES:
(No discount and non-commissionable. Payable in advance.) | |
| Per insertion of 50 words or less | 25.00 |
| Over 50 word limit, per word | .50 |
| Deadline - 1st month proceeding issue date |
Buy-Sell Directory |
| ADVERTISING RATES / FREQUENCY DISCOUNTS |
| BLACK/WHITE RATES: | 1x | 3x | 6x |
| Back Cover | 616 | 556 | 499 |
| Inside Front or Back Cover | 575 | 518 | 466 |
| 1 page | 501 | 453 | 407 |
| 2/3 page | 359 | 322 | 290 |
| 1/2 page | 282 | 250 | 227 |
| 1/3 page | 189 | 167 | 156 |
| 1/4 page | 155 | 135 | 121 |
| 1/6 page | 107 | 97 | 88 |
| 1/12 page | 69 | 60 | 54 |
| 1 column inch | 30 | 26 | 24 |
| COLOR RATES: | |
| Standard red, blue, green, yellow per page | 125 |
| Other standard or march color per page | 225 |
| 3 or 4-color or process color per page | 300 |
| BLEED: 15% extra on space and color CIRCULATION: the Buy-Sell Directory is circulated to members and, on request, to wholesale and retail buyers of Christmas trees, green and allied products. Total 8,000 *Placement of advertising in the Buy-Sell Directory counts towards frequency discounts in both the Christmas Tree Lookout and the Membership Directory. LEGAL STATEMENT: Advertiser assumes full liability for their advertising and agrees to indemnify and hold harmless the publisher from all claims, suits and related costs arising by reason of any advertisment. |
The Membership Directory |
| The Membership Directory is issued June 1 for members and employees of members. Circulation 1,100. Only full page ad units will be sold and color is not available. Ad dimensions are 4-13/16" x 7-3/4". Camera-ready offset positive stat is preferred. 100 line screen. |
| ADVERTISING RATES / FREQUENCY DISCOUNTS |
| BLACK/WHITE RATES: | 1x | 3x | 6x |
| Inside Front or Inside Back Covers | 300 | 270 | 243 |
| Center Double-tuck | 350 | 315 | 284 |
| Inside Full Page | 200 | 180 | 162 |
| *Placement of advertising in the Membership Directory counts towards frequency discounts in both the Christmas Tree Lookout and the Buy-Sell Directory. |
| GENERAL INFORMATION: | |||
| ISSUE AND CLOSING DATES | |||
| Space Due | Materials Due | Issue Date | |
| Winter | December 1 | December 10 | January 30 |
| Summer | April 1 | April 10 | June 1 |
| Fall | July 15 | July 25 | September 1 |
| Buy-Sell Directory | March 1 | March 10 | April 15 |
| Membership Directory | April 1 | April 10 | June 1 |
| COMMISSION AND CASH DISCOUNT |
| 15% on space only to recognized agencies if paid within 30 days of invoice date. No commission on color charges. No commission on classified advertising. |
| MEMBER RATES |
| Members (whose dues are current at invoice date) are entitled to a 15% discount on space only. No discount on color charges. Discounted rates are non-commissionable. |
| GENERAL RATE POLICY |
| Advertising in the Christmas Tree Lookout, Buy-Sell Directory and the Membership Directory may be combined for earned frequency rate. Advertisers will be rebated or short-rated to adjust to actual earned rate based on total space used in 12 months from date of first insertion. In case of new, higher rates, existing contracts will be protected up to 12 months. Cancellations accepted only if received before closing date. |
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2004-2006 LOOKOUT ADVERTISERS
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©
Pacific Northwest Christmas Tree Association. |